What Should a Small Business Website Include?
Not sure what belongs on your website? Start with the essentials that help customers understand your business and take the next step.
Read the GuideResources
Straightforward Guidance for Local Business Owners.
We are building a small library of plain-language guides on the topics owners ask about most. The subjects below are in progress — reach out if there is something you would like us to cover.
Website Planning Guides
Coming Soon
- In progress
Getting Found Locally
What actually helps neighbors find your business when they search, and which details matter most to keep current.
- In progress
Responding Before Interest Fades
Why the first reply matters so much, and how to make a consistent response possible on your busiest days.
- In progress
Keeping Customer Information Organized
A simple way to think about contacts, conversations and follow-up when everything currently lives in your phone.
- In progress
Asking for Reviews Without Awkwardness
How to invite feedback at the right moment and respond to it in a way that builds local trust.
- In progress
Where Automation Helps — and Where It Shouldn’t
Practical boundaries that keep communication efficient without making your business sound automated.
- In progress
Questions to Ask Before You Add Another Tool
A short checklist for deciding whether new software will reduce work or quietly add to it.
Have a Question You’d Like Answered?
Tell us what you are trying to sort out. It may become the next guide — or we may be able to answer it directly.